YataLogicFree tools

Does your company
need a character?

Answer 10 questions
to explore whether a corporate character could serve a purpose.

  • About 3 minutes
  • No registration
  • Free

This check does not assume that you should create a character.
It explores whether one could serve a purpose based on your business and customer touchpoints.

Not every company needs a corporate character

Characters can be useful when given specific roles: attracting attention, aiding memory, supporting understanding, encouraging action, helping people continue, or building familiarity.

If there is no such role, or nowhere to use the character after creation, there is no need to force it.

This check explores whether a character could serve a purpose based on your current business and customer touchpoints.