Get noticed
Stand out in ads, social feeds, and websites so people notice your product or service.
RESEARCH-BASED CHARACTER BRANDING
Give your productor service a facepeople remember.
We create characters that help customers instantly understand, remember, and choose your product or service.
ABOUT THE SERVICE
Catch attention.Show the difference.Stay remembered.Become the reason customerschoose—and stay.
The distinctive value of a service is not always clear at a glance when it is explained through words alone.
YataLogic organizes the qualities of your product or service and translates them into an original character—designing its role, personality, voice, and applications as carefully as its appearance.
Make the difference clear
Help people intuitively understand what you offer and what sets it apart.
Be remembered at the right moment
Stay in mind when customers are ready to buy, compare, or ask for advice.
Build lasting affinity
Repeated exposure across websites, social media, presentations, and video builds familiarity, trust, and continued use.
FEATURES
Character design guided by research,
not guesswork.
01
Built on research
We review relevant studies and comparable characters to identify where to differentiate and which expressions to avoid.
02
Translating the brand
We translate the qualities of your product or service into the character’s role, personality, appearance, and voice.
03
Designing the role
We define not only how the character looks, but where it appears, how it speaks, and what it communicates.
04
Suitable for B2B brands
We propose an animal mascot, human guide, or another direction suited to your business and audience.
05
Ready for multiple channels
The character is planned from the outset for websites, social media, advertising, sales materials, video, and more.
06
Designed for ongoing AI-assisted use
We structure the character so new poses and scenes can be developed more consistently after delivery.
CHARACTER TYPES
Find the character format
that fits your service.
TYPE 01
Animal Mascot
Ideal for services that want to feel approachable and become easier to remember.
TYPE 02
Human Navigator
Ideal for guiding audiences through specialized information and making a service feel more approachable.
WORKS
Selected Work
YataLogic Original Character
Yataron
Designed as a guide who organizes complex information and voices the reader’s questions. The black-bird silhouette combines intelligence with a subtle sense of humor.
YataLogic Original Character
Logiko
Designed as a navigator who explains research and design thinking with care, making specialized topics more approachable. The lab coat and restrained palette balance intelligence with warmth.
USE CASES
One character,
across every brand touchpoint.
Packaging for the Client’s own products is included in the standard licence. Selling the character itself as merchandise, paid stickers, apparel, or licensing it to another company requires a separate agreement.
SERVICE FLOW
Create it. Decide how to use it. Keep building with it.
Create the character
We organize the qualities of your product or service and design both the character itself and a basic direction for using it.
Decide how to use it
We define where, why, and in what order to use the character, covering the first three months.
Develop it through use
Each month, we review how the character has been used, decide what to do next, and create the materials needed.
PROCESS
From research to activation,six clear steps.
Understand. Organize. Shape.
A clear rationale at every step, built for long-term use.
- 01
Discovery
We discuss the impression you want to create, intended uses, preferred concepts, and possible directions.
- 02
Brand Translation
We translate the qualities of your product or service into the character’s role, personality, appearance, and voice.
- 03
Research
We review characters built around comparable concepts and relevant character-design research.
We identify where the character should stand apart and which expressions should be avoided.
- 04
Character Development
Using the research and agreed direction, we develop three candidate concepts with AI-assisted illustration.
The three concepts are presented for selection; the chosen concept is the one developed for final delivery.
Character strategy, selection, and refinement are handled by a human designer.
- 05
Final Selection
After concept selection, two consolidated revision rounds are included to refine the selected character. Major changes to the character type, motif, or art direction may require an additional quotation.
- 06
Delivery and Activation Guidance
We deliver transparent PNG files, a Character Guide, and an Application Prompt Guide, then explain the basic ways to use them in an online session.
DELIVERABLES
What
Along with the character itself, you receive the materials needed to start using it with confidence after delivery.
01
Character Visuals
Each character visual is delivered as an individual high-resolution transparent PNG, generally 4096 × 4096 px. The files are easy to use on websites, social media, presentations, video, and other digital media.
View larger image
- 1 official main character visual
- 1 turnaround set
- 3 standard poses
- 6 standard expressions
Appearance and Visual Guidelines (PDF)
Yataron
Logiko
02
Character Guide
The guide summarizes the character’s role, personality, voice, visual rules, elements that may be changed, and basic activation direction.
View larger image
Detailed Character Guides (PDF)
Yataron
Logiko
03
Basic Character Activation Direction + Application Prompt Guide
We provide reference images, a core prompt, instructions for changing scenes, and methods for correcting inconsistent results.
Delivered as a PDF or text document
- Brief notes on the basic activation direction
- Reference images
- Core character prompt
- How to change scenes
- How to correct inconsistent results
Character visuals are delivered as transparent PNG files. Guides are delivered as PDF or text documents. Layered PSD files and editable source files such as Adobe Illustrator (.ai) or SVG files are not included.
PRICING
Two plans,
matched to your starting point.
Character design fees
PLAN 01
Character Design
One character
US$1,000
For clients who can already define the character’s role, audience, preferred motif or format, desired impression, and main use cases.
Ask about this planPLAN 02
Character Strategy +
One character
US$1,300
For clients who need support defining the brand value, audience, character role, personality, voice, visual direction, and priority use cases before design begins.
Ask about this planThree initial concepts are presented, and one selected concept is developed into the final character. Two consolidated revision rounds are included after concept selection. Major changes to the character type, motif, or art direction may require an additional quotation.
Prices are listed in USD. Any applicable taxes and payment fees will be confirmed in the quotation.
What is included
- Discovery session
- Organization of brand information
- Research into comparable characters and relevant studies
- Development of three candidate concepts
- Final development of one selected concept
- Character visuals
- Character Guide
- Basic Character Activation Direction + Application Prompt Guide
- Up to 60 minutes of online activation guidance at delivery
What the basic activation direction includes
- Priority use cases
- What the character should communicate
- The first additional assets to prepare
The character design plans include a basic direction for getting started. A detailed three-month plan is provided through the 90-Day Character Activation Plan.
Standard permitted uses
- Your company website
- Your company social media
- Your company advertising
- Sales presentations
- Service introduction pages
- Video
- Flyers
- Product packaging for the Client’s own products
- AI-assisted visuals created by the Client or its internal team using the supplied PNGs and prompt guide
- Promotion, publicity, and explanation of your own products or services
- Cropping, resizing, adding text, and adding backgrounds
No subscription or copyright assignment is required for permitted self-production.
The character assets, guide, and prompts may not be resold, sublicensed, or transferred for use by unrelated third-party brands.
Terms and notes
- Prices are listed in USD. Any applicable taxes and payment fees will be confirmed in the quotation.
OPTION
Extend how you use the character
with additional options.
Merchandising and Third-Party Licensing
Custom quote
Required when the character itself is sold as merchandise, including plush toys, apparel, or paid stickers, or when it is licensed to another company.
Rights Assignment
Custom quote
Available under a separate agreement for clients who wish to receive a transfer of assignable rights related to the character.
ACTIVATION SUPPORT
90-Day CharacterActivation Plan
A one-time service that turns the character’s first three months of use into a concrete action plan.
US$500
- Up to 90 minutes of online consultation
- Up to three priority channels and three recurring content formats
- A three-month activation plan and priority order for required assets
- 30-minute online follow-up after delivery of the plan
This service is intended for characters created by YataLogic. Please contact us about characters created by other providers.
Social media posting, advertising management, and ongoing copywriting are not included.
The 90-Day Character Activation Plan defines the overall plan for the first three months. Monthly Support reviews and adjusts the next month based on actual usage.
MONTHLY SUPPORT
Character Activation & Production Subscription
Each month, we review how the character has been used, decide the next activation ideas, and create the materials needed to carry them out.
You may subscribe without purchasing the 90-Day Character Activation Plan.
- 01
Review
We review where the character was used, the response it received, and any difficulties encountered.
- 02
Decide what comes next
We decide which activation ideas to prioritize during the next month.
- 03
Create what is needed
We create the materials required for the selected activities within the scope of the plan.
| Item | Light | RecommendedStandard | Premium |
|---|---|---|---|
| Monthly fee | US$100/month | US$300/month | US$500/month |
| Monthly review | Form and email | 30-minute online meeting | 60-minute online meeting |
| Monthly production | 1 static visual | 3 static visuals or one 4-panel comic | Choose one of the following:
|
| Minor revisions | 1 round | 1 round | 1 round |
Static visuals include poses and expressions, scenes with backgrounds, and images for social media or advertising.
Swipe horizontally to compare plans
Monthly Support terms
The number of static visuals is the combined total of poses, expressions, scenes with backgrounds, and images for social media or advertising.
When a 4-panel comic is selected under the Standard plan, that comic is the full production allowance for the month.
Under the Premium plan, clients may choose one of the following: 6 static visuals, one 4-panel comic plus 3 static visuals, or one AI-assisted animation up to 30 seconds.
Each deliverable includes one consolidated round of minor revisions.
If the specifications of image or video generation tools change, YataLogic will adjust its production method as needed. Training the client to operate AI tools is not included.
Unused production quantities or production slots are handled according to the applicable contract terms.
The subscription includes a monthly review and recommendations for using the character. It does not include overall business marketing strategy, social media posting, advertising management, detailed performance analysis, or ongoing copywriting.
CREATOR
Shaping a service’s characterthrough research and design.
Drawing on the analytical skills developed through doctoral research and experience presenting character-design research at academic conferences, I translate the qualities of products and services into distinctive characters.
I review relevant research and comparable concepts to create characters through a reasoned process rather than intuition alone.
The creator’s doctoral research experience informs the design process; YataLogic does not provide medical services.
PROFILE / 01
Yuki Okuda
- Specialty
- PhD / Character Design Researcher and Creator
- Education
- Graduate School of Medicine, Kobe University
FAQ
Frequently Asked Questions
A
Yes. We can define the direction together by organizing the qualities of your product or service, the impression you want to create, and the situations in which the character will be used.
A
No. AI is used as an aid in visual production. Character strategy, research, concept selection, and refinement are handled by a human designer.
A
You may use it on your company website, social media, advertising, sales presentations, service pages, video, flyers, and other materials that promote, publicize, or explain your own products or services.
A
The 90-Day Character Activation Plan organizes the overall plan for the first three months as a one-time service. The monthly subscription reviews actual usage each month and determines the next month’s activation ideas and required materials.
A
Use on packaging for your own products is included in the standard licence. A separate quotation is required when the character itself is sold as merchandise, paid stickers, apparel, or licensed to another company.
A
Yes. You may use the supplied PNGs and prompt guide to create additional AI-assisted visuals for your own brand. This generates and adjusts a new image rather than editing parts of the original image in layers, so small visual details may vary. A subscription is not required.
A
The character design plans include a basic activation direction and online guidance at delivery. If you need a concrete three-month plan, you can add the 90-Day Character Activation Plan.
A
Yes. You may request additional visuals as a one-off project or through the monthly subscription. One-off production is quoted according to the requested scope.
A
No. We do not create designs that resemble famous characters or imitate the style of a specific artist.
A
No. We do not file trademark applications, research registrability, or guarantee the likelihood of registration.
CONTACT
Let’s create
the face of your service.
You are welcome to contact us even if the direction is still undecided.
Tell us about your product or service and where you would like to use the character.
Your entries will be placed into a draft email. Please review it before sending.