A character for your company:
what job could it do?
Answer 8 questions
to explore a character’s job.
- About 2 minutes
- No registration
- Free
This check does not recommend creating a character for its own sake.
It explores possible roles based on your current business challenges.
Not sure whether you need a character? Start here
Decide on the job before the look.
Corporate characters do more than look cute. Based on your business challenges, explore a main job and a first place to try it.
- Attract attention and guide the eye
- Help people remember the brand and key points
- Organize information and support understanding
- Lower barriers and encourage action
- Support continued use, participation, and learning
- Build familiarity, trust, and attachment
Choose the closest option
Choose one option, then select Next. You can go back and change your answers.
This check does not guarantee that you need a character or that it will produce results. Decisions should be based on your business, customers, and intended use.