About YataLogic

Applying a research-trained approach to character role design and activation.

Connecting research, design, and implementation—until the character is ready to work.

Yuki Okuda

PhD (Medical Science) / Character Design Research & Practice

As a researcher, I learned not to decide the answer in advance, but to observe, gather information, clarify the problem, and test hypotheses.

At YataLogic, I apply that approach to clarifying business challenges, designing character roles, and implementing them across customer touchpoints.

Rather than simply turning a request into an image, I work with clients to define who the character should reach, where it should appear, what it should communicate, and what action it should support.

The goal is not character creation itself, but a system that lets the character be put to work after delivery and developed in response to what happens.

My doctoral research experience informs how I approach the work. YataLogic does not provide medical services or offer or guarantee medical effects.

Analysis developed through doctoral research

Gather information, break down the challenge, form hypotheses, and test them.

I apply this research-trained process to understanding the business, its customers, and its customer touchpoints.

Character design research and presentations

Rather than relying on visual preference alone, I clarify the role, distinctiveness, intended use, and rationale behind each design decision.

The goal is to give clients a rationale they can explain internally and to other stakeholders.

Support through post-production activation

For plans that include activation design, we decide where and how the character will first be used.

The 90-Day Launch and monthly support use real responses to inform the next activation.

Explore character activation through a book, articles and free assessments.

Book

Does That Corporate Character Have a Purpose?

A practical guide to connecting a corporate character’s purpose, role, intended touchpoints, and ongoing activation—so the work does not end at creation.

View on Amazon Japan (Japanese only)

Articles

YataLogic Lab
Six roles a corporate character can play
An accessible guide to six jobs a character can do, with examples from ads, websites and inquiries.
Read the article
YataLogic Lab
Corporate characters through research
Do corporate characters work? Explore attention, memory, understanding, action, continued engagement and attachment, including null findings and limitations.
Read the article

Practical Notes on Character Branding

Articles on designing character roles, putting characters to work, and improving their use in day-to-day practice.

Read on note (Japanese only)

Free assessments for your business

Does your company need a character?
Consider whether a character could be useful in your business and customer touchpoints.
10 questions · about 3 minutes · no registration
Assess the need
What job should your company’s character do?
Use your business challenges to explore six possible character roles.
8 questions · about 2 minutes · no registration
Explore the right role

Business Information

Trading name: YataLogic
Operator: Yuki Okuda
Address: one knot trades Kobe Bldg. 1006,2-2-10 Isobedori, Chuo-ku,Kobe, Hyogo 651-0084,Japan
Email: support@yatalogic.com
Consultations: Free consultation form

Start by discussing what would work for your business.

First 30 minutes · online · free

Request a free consultation