Making complex AI ideas approachable
- Business challenge
- The AI service was difficult to explain clearly
- The character’s job
- Make complex information approachable and create a reason to take interest
- Where it is used
- Trade shows and promotional items
Our Work
Explore the jobs assigned to each character and where they are used to address business challenges.
Case Studies
Designing a clear job for each character around a business challenge.
Showing learners their next step
- Business challenge
- Customer acquisition and ongoing engagement were inconsistent
- The character’s job
- Use questions to prompt reflection and encourage the next step
- Where it is used
- Social media
Explaining complex services clearly
- Business challenge
- The response to distributed flyers was difficult to track
- The character’s job
- Explain how responses are measured and guide the next distribution decision
- Where it is used
- Sales and service presentation materials
Start by discussing what would work for your business.
First 30 minutes · online · free
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