01Get noticed
Hiyokochan
Nissin Foods
Chicken Ramen
Food & dining
YataLogic’s analysisMoves from the shop floor into homes; partners and LINE users carry it to other touchpoints.
Explore the caseCorporate character case study database
Corporate characters do more than provide a cute appearance.
Explore the jobs companies and organizations actually assign to them.
Officially documented uses are presented separately from YataLogic’s analysis.
237cases / six roles
Explore by the job you want done
All public cases237 cases
Editorial order
02Be remembered
Colonel Sanders
KFC
Food & dining
YataLogic’s analysisKeep the figure together with the product and storefront, presenting them together through purchase.
Explore the case03Be understood
Ajipanda®
Ajinomoto Co., Inc. / Ajinomoto Group
Food & dining
YataLogic’s analysisTurns users’ doubts into short questions, creating a common entry point to expert answers.
Explore the case04Make action easier
AI Maya / AI Jim
Lemonade
Finance & insurance
YataLogic’s analysisAn example of a conversational entry point that advances the required procedure, beyond explanation alone.
Explore the case05Make it easier to continue
Ponta
Loyalty Marketing, Inc.
Ponta shared loyalty points
Retail & e-commerce
YataLogic’s analysisTreats point balances, usage history and redeemable benefits as cues for members to keep using the service.
Explore the case06Build familiarity
Peko-chan / Poko-chan
Fujiya Co., Ltd.
Food & dining
YataLogic’s analysisMemories of meeting the character in the same place overlap with experiences of revisiting past versions. The Peko-chan remembered from earlier years can provide a reason to visit today.
Explore the case01Get noticed
Donpen
Don Quijote
Stores / official social media
Retail & e-commerce
YataLogic’s analysisStores and employees share it as information about their own region, and purchasers carry it further.
Explore the case02Be remembered
Okaimono Panda
Rakuten
Retail & e-commerce
YataLogic’s analysisCarries the same character across shopping and payment touchpoints, repeating the Rakuten name.
Explore the case03Be understood
Tsumitate Wanisa
Financial Services Agency / NISA
Finance & insurance
YataLogic’s analysisConnects the name, personality and physical features with regular investing, caution, stability and growth, providing cues to explore fuller explanations.
Explore the case04Make action easier
Shimajiro and Mimirin’s toilet training
Benesse Corporation
Education
YataLogic’s analysisThe same character connects interest, practice and habit formation.
Explore the case05Make it easier to continue
Ca$h the Dog
Citizens Bank
Ca$h Savings Club
Finance & insurance
YataLogic’s analysisCombines account balances, deposit records and paw-print stamps with a choice of a plush toy or donation.
Explore the case06Build familiarity
Okaimono Panda / Ko-Panda
Rakuten Group, Inc.
Retail & e-commerce
YataLogic’s analysisCustomers’ choices influence official releases, potentially shifting their position from spectators to participants who chose something together.
Explore the case01Get noticed
Astro
Salesforce
Trailhead / community
IT & SaaS
YataLogic’s analysisCreates an entry point to Salesforce through learning and communities before product comparison.
Explore the case02Be remembered
GEICO Gecko
GEICO
Finance & insurance
YataLogic’s analysisRepeatedly presents the appearance and company name together as a cue for recalling the insurer’s name.
Explore the case03Be understood
Astro and friends
Salesforce, Inc.
IT & SaaS
YataLogic’s analysisAssigns characters to areas matching users’ jobs, making it easier to choose a learning entry point.
Explore the case04Make action easier
Kokkoro
Ministry of Health, Labour and Welfare — Kokoro no Mimi
Medicine & health
YataLogic’s analysisProvides an entry point for putting feelings into words before approaching a specialist consultation service.
Explore the case05Make it easier to continue
Slackbot
Salesforce, Inc.（Slack）
Slack
IT & SaaS
YataLogic’s analysisLeaves created canvases, summaries, drafts and recurring tasks available for later use.
Explore the case06Build familiarity
Midosuke
Sumitomo Mitsui Banking Corporation
Finance & insurance
YataLogic’s analysisTreats family settings and LINE replies as ways to maintain contact with users.
Explore the case01Get noticed
Mr.CONTAC
Haleon Japan
Contac
Medicine & health
YataLogic’s analysisA shared appearance connects the advertising series even as seasons, symptoms and products change.
Explore the case02Be remembered
Astro and friends
Salesforce
IT & SaaS
YataLogic’s analysisDevelop a central character first, then organize complexity through companions with different roles.
Includes historical examples
Explore the case03Be understood
Duo and friends
Duolingo, Inc.
Education
YataLogic’s analysisGives example sentences speakers with personalities, emotions and relationships, communicating situations in which an expression is used.
Explore the case04Make action easier
AI Homes-kun
LIFULL／LIFULL HOME'S
Real estate & housing
YataLogic’s analysisDesigned as a practice partner for a consultation before meeting a person.
Includes historical examples
Explore the case05Make it easier to continue
Korasho
Benesse Corporation
Shinkenzemi Elementary School Course — Challenge / Challenge Touch
Education
YataLogic’s analysisCombines learning records, praise, rewards and weekly encouragement as cues to continue.
Explore the case06Build familiarity
Astro and friends
Salesforce (Salesforce Japan Co., Ltd.)
IT & SaaS
YataLogic’s analysisBadges earned through learning preserve both achievement records and experiences with characters. Companions for different professions or products may also mark a person’s expertise and growth.
Explore the caseCorporate character applications, organized by six roles
Drawing on public information from companies and organizations in Japan and abroad, YataLogic organizes cases by six jobs: getting noticed, being remembered, supporting understanding, making action easier, supporting continued use and building familiarity.
237 cases are listed. The same character appears separately when assigned a different job. The order balances roles and industries; it is not a ranking of popularity or results.
Learn about the six roles →Consider your own business
What job could a character do for your business?
Found a relevant example? Identify your current challenge and the job you would like a character to do.
Apply these ideas to your business
Together, we consider the character’s job based on your business, customers and use situations.
Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.
Visit the YataLogic website