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05Make it easier to continue

Shimano Shimajiro

Benesse Corporation

Kodomo Challenge

  • Education
  • Educational materials

YataLogic’s analysis

The key point of this case

Builds on experiences of finishing teaching materials and accomplishing everyday habits.

From official information

Officially documented uses

  • Monthly use of teaching materials
  • Early-learning tasks
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Demonstrates everyday habits through songs and videos.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • 7-day / 30-day retention
  • Return visit rate
  • Return rate after interruption
  • Completion rate

Sources

Status documented in the source: Current

Other roles of the same character

06Build familiarity

Shimano Shimajiro

Benesse Corporation

Education

YataLogic’s analysisA peer encountered in teaching materials keeps the same personality across learning, setbacks and challenges, family outings and later reunions. Sharing varied everyday situations over time may connect the character with personal and family memories.

  • Other
Explore the case

Related cases

05Make it easier to continue

Korasho

Benesse Corporation

Shinkenzemi Elementary School Course — Challenge / Challenge Touch

Education

YataLogic’s analysisCombines learning records, praise, rewards and weekly encouragement as cues to continue.

  • Educational materials
  • Email & notifications
Explore the case

05Make it easier to continue

Duo the Owl

Duolingo, Inc.

Duolingo

Education

YataLogic’s analysisCombines consecutive-learning records, experience points, task progress and changes in Duo’s expression.

  • Apps
  • Email & notifications
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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