03Be understood

Pichon-kun / Dai Pichon-kun

Daikin Industries, Ltd.

  • Manufacturing
  • Transport & outdoor media

YataLogic’s analysis

The key point of this case

Turns multiple numerical readings into colors and expressions that make the current state easier to judge.

From official information

Officially documented uses

  • Dai Pichon-kun is a large LED sign that represents air conditions based on temperature and humidity using nine “air-color Pichon-kun” colors.
  • The official explanation explicitly describes visualizing hard-to-see air conditions through color, expressions and sound-symbolic words.
  • New displays introduced in August 2026 address heatstroke risks at temperatures of 40°C or above and in high humidity.
  • The stated aim is to encourage early heatstroke precautions such as hydration, air-conditioning use and reconsidering outdoor activities.
See the official sources used ↓

YataLogic’s view of the challenge

Which challenge does this relate to?

Even when temperature and humidity are visible as numbers, it can be difficult to intuitively judge their combined effect on comfort or physical strain.

Roles identified by YataLogic

The character’s job

  • Group temperature, humidity and other readings into nine air-condition categories
  • Translate conditions into colors, expressions and sound-symbolic words
  • Warn of dangerous heat with a stronger display than normal

Application ideas from YataLogic

How could another business apply this?

Classify sensor readings into states relevant to decisions and communicate them through a character’s color and expression.

Where is it used?

Large LED signs in Osaka/Umeda and outside Shin-Osaka Station

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

Can the viewer identify whether the local air is comfortable or burdensome?

Sources

Source checked: 2026-09-02

Status documented in the source: Current example

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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