YataLogic’s analysis
The key point of this case
Always present the service name and rental-housing category together with the character’s name.
From official information
Officially documented uses
Used in TV commercials.
See the official sources used ↓Roles identified by YataLogic
The character’s job
Repeatedly connect the character with the brand name, value offered and situations in which it is needed.
Application ideas from YataLogic
How could another business apply this?
Always present the service name and rental-housing category together with the character’s name.
Where is it used?
Used in TV commercials.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Delayed brand recall
- Correct brand attribution
- Recall of product/service features
- Recall of use situations
Sources
- Daito Trust Construction official announcement: Iiheya Rabbit TV commercial (opens in a new tab)prtimes.jp
Source checked: 2026-09-08