03Be understood

Flo(WaterSense mascot/spokesgallon)

United States Environmental Protection Agency(U.S. EPA)

  • Government & public services
  • Other

YataLogic’s analysis

The key point of this case

Use a water-drop guide to help people notice hidden water loss and move toward specific inspections.

From official information

Officially documented uses

  • EPA introduces Flo on official pages as the WaterSense mascot, water-efficiency hero and spokesgallon.
  • In WaterSense for Kids, Flo guides children through things they can do today to protect water supplies.
  • Fix a Leak Week presents inspection and repair information for leaking faucets and other fixtures alongside images of Flo.
  • Sprinkler Spruce-Up features Flo and a checklist for inspecting irrigation equipment zone by zone.
  • On drought pages, Flo displays Be Drought Aware and guides people through outdoor watering and leak-related actions.
See the official sources used ↓

YataLogic’s view of the challenge

Which challenge does this relate to?

Leaks and excessive watering are often hard to see. As long as water is flowing, users may struggle to know what to inspect and in what order to make repairs.

Roles identified by YataLogic

The character’s job

  • Give water physical form as a drop-shaped guide
  • Break leak detection, inspection and replacement into individual actions
  • Guide water-saving actions for situations such as drought and hot weather

Application ideas from YataLogic

How could another business apply this?

Represent invisible waste of resources through a character, showing where to inspect and what to do next.

Where is it used?

WaterSense for Kids, Fix a Leak Week, sprinkler checklists and drought guidance pages

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Which faucet, toilet or irrigation equipment areas to inspect
  • Whether to repair a leak
  • Whether to reduce watering

Sources

Source checked: 2026-09-02

Status documented in the source: Current example

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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