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01Get noticed

Tunku Tunku

Japan Association for the International Horticultural Expo 2027

GREEN×EXPO 2027

  • Other
  • SNS
  • Products & packaging
  • Stores

Check the situation at the time of publication

YataLogic’s analysis

The key point of this case

Distributes exposure across the city, products, other IP and user creations before the event opens.

From official information

Officially documented uses

  • Extends to city decorations, a Ferris wheel, official shops and products involving external IP.
  • Noncommercial fan-creation guidelines accommodate social media participation.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Distributes exposure across the city, products, other IP and user creations before the event opens.

Application ideas from YataLogic

How could another business apply this?

After inviting names, prepare fan-creation rules and partner-store assets early.

Where is it used?

  • Extends to city decorations, a Ferris wheel, official shops and products involving external IP.
  • Noncommercial fan-creation guidelines accommodate social media participation.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Before opening / March 2027

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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