03Be understood

Internauts (the characters of Interland)

Google/Be Internet Awesome

  • Education
  • Apps

YataLogic’s analysis

The key point of this case

Turns the user’s avatar and dangerous counterparts into characters, allowing safety rules to be practiced as situational decisions.

From official information

Officially documented uses

  • Interland is an online game for practicing key lessons in digital citizenship and safety
  • Children practice skills alongside Internauts while dealing with hackers, phishers, oversharers and bullies
  • The game has areas covering sharing, assessing truth, protecting secrets and kindness
See the official sources used ↓

YataLogic’s view of the challenge

Which challenge does this relate to?

People may know internet-safety principles but struggle to decide which choice is safe in actual situations involving sharing, misinformation, passwords or bullying.

Roles identified by YataLogic

The character’s job

  • Act as the user’s avatar to carry out safety choices
  • Turn threats and other people into characters to make situations concrete
  • Let users simulate choices and consequences within the game

Application ideas from YataLogic

How could another business apply this?

Turn safety or customer-service rules into practice: observe a situation, choose an action and check the result.

Where is it used?

Official browser-based Interland game

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Can choose what to share and with whom
  • Can choose the next action when faced with deceptive approaches or warning signs

Sources

Source checked: 2026-09-02

Status documented in the source: Current example

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

Visit the YataLogic website
← Back to all case studies