YataLogic’s analysis
The key point of this case
Daily updates continue as conversations from a familiar person rather than corporate announcements. Customers can also express themselves through stickers and photographs.
From official information
Officially documented uses
Continually introduces new products in Akiko-chan’s own voice. Extends to LINE stickers, stories about family and friends, and Karaage-kun comics, wallpapers, anniversaries and packaging AR.
See the official sources used ↓Roles identified by YataLogic
The character’s job
Continually introduces new products in Akiko-chan’s own voice. Extends to LINE stickers, stories about family and friends, and Karaage-kun comics, wallpapers, anniversaries and packaging AR.
Application ideas from YataLogic
How could another business apply this?
Bring frequently updated information under one personality, maintaining its voice across announcements, responses, milestones and expressive materials users can use themselves.
Where is it used?
Continually introduces new products in Akiko-chan’s own voice. Extends to LINE stickers, stories about family and friends, and Karaage-kun comics, wallpapers, anniversaries and packaging AR.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.lawson.co.jp