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04Make action easier

Homes-kun

LIFULL HOME'S

  • Real estate & housing
  • SNS

YataLogic’s analysis

The key point of this case

Directly connects notifications to checking properties

From official information

Officially documented uses

Provides property information and new-listing updates through LINE.

See the official sources used ↓

YataLogic’s view of the challenge

Which challenge does this relate to?

Procrastination / difficulty choosing

Roles identified by YataLogic

The character’s job

Appears at entry points such as LINE notifications and family sharing

Where is it used?

Provides property information and new-listing updates through LINE.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Start rate
  • Form/procedure completion rate
  • Drop-off rate
  • Human handoff rate

Sources

Source checked: 2026-09-08

Status documented in the source: Current

Other roles of the same character

03Be understood

Homes-kun

LIFULL Co., Ltd.

Real estate & housing

YataLogic’s analysisUses questions, notifications and checklists to guide the long consideration period in a housing search.

  • SNS
Explore the case

02Be remembered

Homes-kun

LIFULL HOME’S

Real estate & housing

YataLogic’s analysisUse the same character from the start of a search through return notifications, creating a chain of actions.

  • Web
  • Advertising

Includes historical examples

Explore the case

Related cases

04Make action easier

AI Homes-kun

LIFULL／LIFULL HOME'S

Real estate & housing

YataLogic’s analysisDesigned as a practice partner for a consultation before meeting a person.

  • SNS

Includes historical examples

Explore the case

04Make action easier

Yoyakyunzu

Hikkoshi Samurai

Real estate & housing

YataLogic’s analysisCan be understood as guidance on choosing when comparing multiple companies.

  • Other
Explore the case

04Make action easier

AI Maya / AI Jim

Lemonade

Finance & insurance

YataLogic’s analysisAn example of a conversational entry point that advances the required procedure, beyond explanation alone.

  • Web
  • Apps
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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