YataLogic’s analysis
The key point of this case
The shape of the product people ate overlaps with the character’s body, making memories of the taste and character more likely to remain as part of the same experience.
From official information
Officially documented uses
Extend the product-evoking ring-shaped design into a world of companions, coloring sheets, wallpapers, exercises, and tote bags and plush toys in lucky bags.
See the official sources used ↓Roles identified by YataLogic
The character’s job
Extend the product-evoking ring-shaped design into a world of companions, coloring sheets, wallpapers, exercises, and tote bags and plush toys in lucky bags.
Application ideas from YataLogic
How could another business apply this?
Turn one aspect of a product’s shape, material, manufacturing method or use into a physical feature or behavior that can be maintained over time.
Where is it used?
Extend the product-evoking ring-shaped design into a world of companions, coloring sheets, wallpapers, exercises, and tote bags and plush toys in lucky bags.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.misterdonut.jp