Free consultation

02Be remembered

Hiyokochan

Nissin Chicken Ramen

  • Food & dining
  • SNS

YataLogic’s analysis

The key point of this case

Include the character in cooking experiences after purchase to connect the product name with ways to prepare it.

From official information

Officially documented uses

Appears on official social media and in recipes.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Repeatedly connect the character with the brand name, value offered and situations in which it is needed.

Application ideas from YataLogic

How could another business apply this?

Include the character in cooking experiences after purchase to connect the product name with ways to prepare it.

Where is it used?

Appears on official social media and in recipes.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Delayed brand recall
  • Correct brand attribution
  • Recall of product/service features
  • Recall of use situations

Sources

Source checked: 2026-09-08

Other roles of the same character

01Get noticed

Hiyokochan

Nissin Foods

Chicken Ramen

Food & dining

YataLogic’s analysisMoves from the shop floor into homes; partners and LINE users carry it to other touchpoints.

  • SNS
  • Advertising
  • Products & packaging
Explore the case

06Build familiarity

Hiyokochan

Nissin Foods Co., Ltd.

Food & dining

YataLogic’s analysisTurn the anniversary from a corporate announcement into an annual ritual celebrated with Hiyoko-chan, leaving people with souvenirs and records of their visits.

  • Advertising
  • Products & packaging
  • Stores
Explore the case

Related cases

02Be remembered

Colonel Sanders

KFC

Food & dining

YataLogic’s analysisKeep the figure together with the product and storefront, presenting them together through purchase.

  • Web
  • Stores
Explore the case

02Be remembered

M&M’S characters

M&M’S

Food & dining

YataLogic’s analysisKeep the figure together with the product and storefront, presenting them together through purchase.

  • Web
Explore the case

02Be remembered

Qoo

Qoo / Coca-Cola Japan

Food & dining

YataLogic’s analysisConnect packaging at purchase with digital experiences after consumption, repeating the product name.

  • Web
  • Advertising
  • Events

Includes historical examples

Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

Visit the YataLogic website
← Back to all case studies