03Be understood

Pedro the Penguin(Prepare with Pedro)

American Red Cross / collaboration with FEMA and Ready.gov

  • Government & public services
  • Apps
  • Educational materials

YataLogic’s analysis

The key point of this case

Let characters experience disaster situations and emotions first, providing a way to practice safe responses.

From official information

Officially documented uses

  • Prepare with Pedro is an American Red Cross disaster preparedness education program for children.
  • Touchpoints include in-person and online activities, stories, videos, activity books and games.
  • Official materials address Pedro’s anxiety and coping strategies alongside safety actions.
See the official sources used ↓

YataLogic’s view of the challenge

Which challenge does this relate to?

Children may struggle to imagine what happens during a disaster or explain what to prepare, which actions to choose and how to manage anxious feelings.

Roles identified by YataLogic

The character’s job

  • Experience a disaster situation first as the protagonist
  • Demonstrate preparedness and safety actions within a story
  • Express anxiety and show coping actions such as asking for help

Application ideas from YataLogic

How could another business apply this?

Present situations that are difficult to experience in advance, such as disasters or service-counter problems, together with characters’ choices and feelings.

Where is it used?

In-person and online education, stories, videos, activity books and games

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Choose safety actions appropriate to the type of disaster
  • List the items needed for a household emergency kit and plan

Sources

Source checked: 2026-09-02

Status documented in the source: Current example

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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