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05Make it easier to continue

Buddy Pokémon

Scopely Explore

Pokémon GO

  • Sports
  • Other

YataLogic’s analysis

The key point of this case

Feeding berries brings the buddy onto the map; playing, walking and battling earn hearts.

From official information

Officially documented uses

  • Walking and exploring
  • Playing with a buddy
  • Feeding berries
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Feeding berries brings the buddy onto the map; playing, walking and battling earn hearts.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • 7-day / 30-day retention
  • Return visit rate
  • Return rate after interruption
  • Completion rate

Sources

Status documented in the source: Current

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Pokémon

The Pokémon Company

Pokémon Smile

Sports

YataLogic’s analysisMore brushing reveals the captured Pokémon; brushing well allows it to be rescued and caught.

  • Other
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Snorlax and fellow Pokémon

The Pokémon Company

Pokémon Sleep

Sports

YataLogic’s analysisThe Pokémon appearing each morning vary with sleep type and duration, filling the Sleep Style Dex.

  • Other
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Pikmin

Scopely Explore

Pikmin Bloom

Sports

YataLogic’s analysisWalking grows seedlings into more Pikmin.

  • Other
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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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