01Get noticed

Karu-chan

Seino Transportation / Seino Group

Logistics services

  • Transport & logistics
  • Events

YataLogic’s analysis

The key point of this case

An external intellectual property and users’ digital screens become new points of exposure.

From official information

Officially documented uses

Distributes official collaborative wallpaper with Hello Kitty.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

An external intellectual property and users’ digital screens become new points of exposure.

Application ideas from YataLogic

How could another business apply this?

Create a single set of meeting backgrounds and social images jointly with a business partner.

Where is it used?

Official collaborative wallpaper with Hello Kitty

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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