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06Build familiarity

My Special Aflac Duck®

Aflac Life Insurance Japan Ltd. (donor in Japan) / Aflac Incorporated (development and US rollout)

  • Finance & insurance
  • Other

YataLogic’s analysis

The key point of this case

Treats everyday expression of feelings and practice for procedures as experiences shared with the character.

From official information

Officially documented uses

  • Expressing feelings with seven feeling cards
  • Preparing for procedures and medical play using toy medical equipment
See the official sources used ↓

Roles identified by YataLogic

The character’s job

  • Expressing feelings with seven feeling cards
  • Preparing for procedures and medical play using toy medical equipment

Application ideas from YataLogic

How could another business apply this?

In medicine, welfare and insurance, give a character a concrete support job rather than a promotional one: choosing feelings, practicing a procedure together, recording milestones or letting a person name it.

Where is it used?

  • Expressing feelings with seven feeling cards
  • Preparing for procedures and medical play using toy medical equipment

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

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YataLogic’s analysisCustomers’ choices influence official releases, potentially shifting their position from spectators to participants who chose something together.

  • SNS
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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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