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06Build familiarity

Midosuke

Sumitomo Mitsui Banking Corporation

  • Finance & insurance
  • SNS
  • Merchandise

YataLogic’s analysis

The key point of this case

Treats family settings and LINE replies as ways to maintain contact with users.

From official information

Officially documented uses

  • Consistent characterization, including family members
  • Replies under the character’s name to LINE stickers
See the official sources used ↓

Roles identified by YataLogic

The character’s job

  • Consistent characterization, including family members
  • Replies under the character’s name to LINE stickers

Application ideas from YataLogic

How could another business apply this?

In finance, insurance and professional services, use a character as a guide that opens the door to questions, not as a substitute for an expert.

Where is it used?

  • Consistent characterization, including family members
  • Replies under the character’s name to LINE stickers

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

Other roles of the same character

04Make action easier

Midosuke

Sumitomo Mitsui Banking Corporation

Finance & insurance

YataLogic’s analysisDirectly connects to specific account-inquiry actions

  • SNS
Explore the case

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YataLogic’s analysisTreats everyday expression of feelings and practice for procedures as experiences shared with the character.

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Peko-chan / Poko-chan

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Food & dining

YataLogic’s analysisMemories of meeting the character in the same place overlap with experiences of revisiting past versions. The Peko-chan remembered from earlier years can provide a reason to visit today.

  • Stores
  • Merchandise
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Okaimono Panda / Ko-Panda

Rakuten Group, Inc.

Retail & e-commerce

YataLogic’s analysisCustomers’ choices influence official releases, potentially shifting their position from spectators to participants who chose something together.

  • SNS
  • Events
  • Merchandise
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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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