03Be understood

My Special Aflac Duck®

Aflac Incorporated/Aflac Childhood Cancer Campaign

  • Medicine & health
  • Apps

YataLogic’s analysis

The key point of this case

Uses a plush toy’s body to represent procedures and emotions, letting children practice through touch.

From official information

Officially documented uses

  • The official page describes it as a companion supporting preparation for medical procedures, communication of feelings and practice with distraction techniques.
  • The official set includes medical play accessories, seven Feeling Cards, Soundscapes® and an optional mobile app.
  • Official descriptions include fitting a port to Duck and giving it medicine, placing feeling cards against its chest sensor, and using the app for food, medicine and warmth.
See the official sources used ↓

YataLogic’s view of the challenge

Which challenge does this relate to?

Children may not be able to picture an upcoming procedure, express fear or feelings about it, or know what could help them feel calmer in a difficult situation.

Roles identified by YataLogic

The character’s job

  • Medical play involving fitting a port to Duck and giving it medicine
  • Expression of emotions in response to feeling cards
  • Practicing distraction with sounds and the app

Application ideas from YataLogic

How could another business apply this?

Use a character as a practice partner for situations a person cannot rehearse directly, such as medical procedures or fitting equipment.

Where is it used?

Medical play, feeling cards and a mobile app

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Can recognize equipment and the broad sequence of a procedure through play
  • Can select a card close to their feelings and communicate it to others

Sources

Source checked: 2026-09-02

Status documented in the source: Current example

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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