03Be understood

Lenny the Lion(Lenny® the Lion)

Medtronic Diabetes/MiniMed(Medtronic)

  • Medicine & health
  • Web

YataLogic’s analysis

The key point of this case

Serve as a guide and a character children and caregivers can bring questions to when approaching specialist information. This does not replace treatment decisions.

From official information

Officially documented uses

  • Medtronic Diabetes states that Lenny supports children and caregivers by playfully explaining what they need to know about type 1 diabetes and insulin pump therapy.
  • The same page links to the complete Lernen mit Lenny program in the WeCare Service App.
  • Medtronic’s official news describes Lenny the Lion as its official ambassador for children’s diabetes education.
See the official sources used ↓

YataLogic’s view of the challenge

Which challenge does this relate to?

Children and caregivers may feel anxious because they cannot organize the basics of type 1 diabetes, what insulin pump therapy involves, or where to start learning.

Roles identified by YataLogic

The character’s job

  • Break information about type 1 diabetes and pump therapy into learning topics
  • Connect users to the explanations they need within the app

Application ideas from YataLogic

How could another business apply this?

For medical devices or business services with many technical terms, guide users through learning topics from a beginner’s perspective.

Where is it used?

Medtronic Diabetes official website and WeCare Service App

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Explain the basic terminology and purposes of type 1 diabetes care and pump therapy
  • Select a topic and navigate to the relevant educational content

Sources

Source checked: 2026-09-02

Status documented in the source: Current example

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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