06Build familiarity

Korasho

Benesse Corporation

  • Education
  • Other

YataLogic’s analysis

The key point of this case

When the same character appears repeatedly at waking, starting learning, receiving help and being praised on completion, it may be remembered as a companion who woke and learned alongside the child more than as a teaching-material brand.

From official information

Officially documented uses

The official profile describes Korasho as the protagonist Kids’ school backpack transformed by mysterious power, with a January 1 birthday.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

The official profile describes Korasho as the protagonist Kids’ school backpack transformed by mysterious power, with a January 1 birthday.

Application ideas from YataLogic

How could another business apply this?

In continuing services, have the same personality respond at the start, middle and completion. Vary messages according to name, progress and milestones and retain achievement history.

Where is it used?

The official profile describes Korasho as the protagonist Kids’ school backpack transformed by mysterious power, with a January 1 birthday.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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