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02Be remembered

Korasho

Shinkenzemi Elementary School Course

  • Education
  • Apps

YataLogic’s analysis

The key point of this case

Seeing the character becomes a signal to resume learning, combining brand memory with continued use.

From official information

Officially documented uses

Used in a dedicated app linked to a smartwatch.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Repeatedly connect the character with the brand name, value offered and situations in which it is needed.

Application ideas from YataLogic

How could another business apply this?

Seeing the character becomes a signal to resume learning, combining brand memory with continued use.

Where is it used?

Used in a dedicated app linked to a smartwatch.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Delayed brand recall
  • Correct brand attribution
  • Recall of product/service features
  • Recall of use situations

Sources

Source checked: 2026-09-08

Other roles of the same character

05Make it easier to continue

Korasho

Benesse Corporation

Shinkenzemi Elementary School Course — Challenge / Challenge Touch

Education

YataLogic’s analysisCombines learning records, praise, rewards and weekly encouragement as cues to continue.

  • Educational materials
  • Email & notifications
Explore the case

06Build familiarity

Korasho

Benesse Corporation

Education

YataLogic’s analysisWhen the same character appears repeatedly at waking, starting learning, receiving help and being praised on completion, it may be remembered as a companion who woke and learned alongside the child more than as a teaching-material brand.

  • Other
Explore the case

Related cases

02Be remembered

Duo

Duolingo

Education

YataLogic’s analysisSeeing the character becomes a signal to resume learning, combining brand memory with continued use.

  • Apps
  • Educational materials
  • Email & notifications
Explore the case

02Be remembered

Colonel Sanders

KFC

Food & dining

YataLogic’s analysisKeep the figure together with the product and storefront, presenting them together through purchase.

  • Web
  • Stores
Explore the case

02Be remembered

Okaimono Panda

Rakuten

Retail & e-commerce

YataLogic’s analysisCarries the same character across shopping and payment touchpoints, repeating the Rakuten name.

  • Web
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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