YataLogic’s analysis
The key point of this case
Use an animal and name associated with the work as clues to what customs does.
From official information
Officially documented uses
- Custom-kun is modeled on a drug detection dog, and its name derives from Customs
- Appears in anti-smuggling campaigns, customs exhibitions, publicity videos and pamphlets
- The official X account uses Custom-kun’s posts to communicate information about overseas travel, import and export procedures, border enforcement and intellectual property infringing goods
YataLogic’s view of the challenge
Which challenge does this relate to?
People may associate customs only with airport declaration forms and fail to connect travel and trade procedures with the same organization’s border enforcement against drugs, firearms and counterfeit goods.
Roles identified by YataLogic
The character’s job
- Represent enforcement work through the appearance of a drug detection dog
- Provide a cue for remembering the name Customs
- Bring procedural and enforcement information together under the same speaker
Application ideas from YataLogic
How could another business apply this?
When an organization’s work is hard to see, incorporate a representative occupation or tool into the character’s appearance.
Where is it used?
Anti-smuggling campaigns, customs exhibitions, publicity videos, pamphlets and official X accounts
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Explain that customs handles travel and trade procedures as well as border enforcement
- Recognize the need to check prohibited or restricted goods and declaration requirements when bringing in, importing or exporting items
Sources
- View the official page (opens in a new tab)www.customs.go.jp
Source checked: 2026-09-02
Status documented in the source: Current example