YataLogic’s analysis
The key point of this case
The expression changes with the day’s weather and how it feels, making it easier to enter passersby’s daily memories. Adding an anniversary ritual to a fixture of the streetscape for 10 years makes it easier to recall as something that has shared the same place and time.
From official information
Officially documented uses
- A large sign changes with temperature and humidity.
- Daily animations mark the 10th anniversary.
Roles identified by YataLogic
The character’s job
- A large sign changes with temperature and humidity.
- Daily animations mark the 10th anniversary.
Application ideas from YataLogic
How could another business apply this?
Connect character expressions with real data such as weather, season, time or usage, introducing small daily changes at the same location. Implement customer ideas for an anniversary.
Where is it used?
- • A large sign changes with temperature and humidity.
- • Daily animations mark the 10th anniversary.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.ac.daikin.co.jp