01Get noticed

Pichon-kun

Daikin Industries

Air conditioning / air information

  • Real estate & housing
  • Stores
  • Events
  • Transport & outdoor media

Check the situation at the time of publication

YataLogic’s analysis

The key point of this case

Useful information gives people a reason to see it again every day, making it a city landmark.

From official information

Officially documented uses

  • Large LED signs in Osaka and Shin-Osaka display temperature, humidity and other information.
  • Extended to vehicles, showrooms and collaborations with outside stores.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Useful information gives people a reason to see it again every day, making it a city landmark.

Application ideas from YataLogic

How could another business apply this?

Display temperature, crowding or availability outside the store each day.

Where is it used?

  • Large LED signs in Osaka and Shin-Osaka display temperature, humidity and other information.
  • Extended to vehicles, showrooms and collaborations with outside stores.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing / tenth anniversary of the large sign

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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