01Get noticed

Poinco Brothers

NTT DOCOMO

d POINT / d Payment / d CARD

Media & telecommunications
Apps
SNS
Merchandise

YataLogic’s analysis

The key point of this case

Reaches non-subscribers through shopping, conversation and spectating outside mobile-service advertising.

From official information

Officially documented uses

Used continuously in LINE, card designs, apps and official merchandise.
Appeared at sports-game photo sessions and shows in 2026.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Reaches non-subscribers through shopping, conversation and spectating outside mobile-service advertising.

Application ideas from YataLogic

How could another business apply this?

Connect payment screens, membership cards, in-store benefits and photo sessions with the same guide.

Where is it used?

Used continuously in LINE, card designs, apps and official merchandise.
Appeared at sports-game photo sessions and shows in 2026.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

New contacts
Advertising recognition
Correct brand identification
Character awareness

Sources

View the official page (opens in a new tab)www.docomo.ne.jp

Source checked: 2026-09-01

Status documented in the source: Ongoing

Other roles of the same character

05Make it easier to continue

Poinco older brother / Poinco younger brother (Poinco Brothers)

NTT DOCOMO, Inc.

d POINT / d POINT CLUB

Retail & e-commerce

YataLogic’s analysisFocuses on the accumulating record of point balances, usage history, membership rank and earned benefits.

Stores
Web

Explore the case

02Be remembered

Poinco Brothers

NTT DOCOMO

Media & telecommunications

YataLogic’s analysisConnect multiple services through the same family story and repeat the company name.

Advertising

Explore the case

06Build familiarity

Poinco older brother / Poinco younger brother (Poinco Brothers)

NTT DOCOMO, Inc.

Media & telecommunications

YataLogic’s analysisThe points system is remembered through exchanges between brothers with different personalities, beyond numbers alone. Stickers let users bring their words into everyday conversation.

SNS
Merchandise

Explore the case

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questions Does your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

Visit the YataLogic website

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