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05Make it easier to continue

Poinco older brother / Poinco younger brother (Poinco Brothers)

NTT DOCOMO, Inc.

d POINT / d POINT CLUB

  • Retail & e-commerce
  • Stores
  • Web

YataLogic’s analysis

The key point of this case

Focuses on the accumulating record of point balances, usage history, membership rank and earned benefits.

From official information

Officially documented uses

Earn, use and check d POINTs in stores and online.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

The brothers’ conversations explain how to use d POINTs and highlight offers.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • 7-day / 30-day retention
  • Return visit rate
  • Return rate after interruption
  • Completion rate

Sources

Status documented in the source: Current

Other roles of the same character

01Get noticed

Poinco Brothers

NTT DOCOMO

d POINT / d Payment / d CARD

Media & telecommunications

YataLogic’s analysisReaches non-subscribers through shopping, conversation and spectating outside mobile-service advertising.

  • Apps
  • SNS
  • Merchandise
Explore the case

02Be remembered

Poinco Brothers

NTT DOCOMO

Media & telecommunications

YataLogic’s analysisConnect multiple services through the same family story and repeat the company name.

  • Advertising
Explore the case

Related cases

05Make it easier to continue

Ponta

Loyalty Marketing, Inc.

Ponta shared loyalty points

Retail & e-commerce

YataLogic’s analysisTreats point balances, usage history and redeemable benefits as cues for members to keep using the service.

  • Stores
  • Web
Explore the case

05Make it easier to continue

Okaimono Panda / Ko-Panda

Rakuten Group, Inc.

Rakuten Points / Rakuten Group membership services

Retail & e-commerce

YataLogic’s analysisTreats shopping history, points and coupons as cues for maintaining contact with the service.

  • Web
Explore the case

05Make it easier to continue

Pacho (related character: Den-Pacho)

Tokyo Gas Co., Ltd.

myTOKYOGAS / Pacho Points

Retail & e-commerce

YataLogic’s analysisUse the character as a cue to check monthly usage, billing history, point balances and redemption options.

  • Web
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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