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Harry Hawk

Fukuoka SoftBank Hawks

Baseball team mascots

  • Sports
  • Stores
  • Sales materials

YataLogic’s analysis

The key point of this case

Visit partner venues’ customers and let visitors take the encounter home through photographs.

From official information

Officially documented uses

  • Operates a dedicated mascot photo studio on home game days.
  • Also appears at away stadiums and sponsor stores for photos and dancing.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Visit partner venues’ customers and let visitors take the encounter home through photographs.

Application ideas from YataLogic

How could another business apply this?

Jointly promote a short photo session on an event day at a partner venue.

Where is it used?

  • • Operates a dedicated mascot photo studio on home game days.
  • • Also appears at away stadiums and sponsor stores for photos and dancing.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing

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YataLogic’s analysisMoves from the shop floor into homes; partners and LINE users carry it to other touchpoints.

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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