01Get noticed

Tsubakuro / Tsubami

Tokyo Yakult Swallows

Baseball team mascots

Sports
Events

YataLogic’s analysis

The key point of this case

Photography, participation and products provide reasons to attend or engage beyond game results.

From official information

Officially documented uses

Used in home games, in-stadium participation, events and online merchandise.
Tsubakuro officially resumed activities in March 2026 after a pause in 2025.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Photography, participation and products provide reasons to attend or engage beyond game results.

Application ideas from YataLogic

How could another business apply this?

Design a monthly photo day together with a limited sticker.

Where is it used?

Used in home games, in-stadium participation, events and online merchandise.
Tsubakuro officially resumed activities in March 2026 after a pause in 2025.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

New contacts
Advertising recognition
Correct brand identification
Character awareness

Sources

View the official page (opens in a new tab)www.yakult-swallows.co.jp

Source checked: 2026-09-01

Status documented in the source: Current / resumed March 2026

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questions Does your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

Visit the YataLogic website

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