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05Make it easier to continue

Suica Penguin

East Japan Railway Company (JR East)

Suica

  • Retail & e-commerce
  • Transport & outdoor media

YataLogic’s analysis

The key point of this case

Retain stored-value balances, usage history and Mobile Suica accounts.

From official information

Officially documented uses

Repeatedly use Suica for everyday travel and small payments.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Provide a shared face across cards, stations, advertising, merchandise and events.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • 7-day / 30-day retention
  • Return visit rate
  • Return rate after interruption
  • Completion rate

Sources

Status documented in the source: Current

Other roles of the same character

01Get noticed

Suica Penguin

JR East

Suica

Transport & logistics

YataLogic’s analysisRetail locations and belongings outside the daily commute become new places of exposure.

  • Transport & outdoor media
  • Merchandise
Explore the case

06Build familiarity

Suica Penguin

East Japan Railway Company

Transport & logistics

YataLogic’s analysisNatural daily contact during commuting is combined with collecting images by using stations, owning calendars and products, and looking back at earlier designs.

  • Transport & outdoor media
Explore the case

Related cases

05Make it easier to continue

Ponta

Loyalty Marketing, Inc.

Ponta shared loyalty points

Retail & e-commerce

YataLogic’s analysisTreats point balances, usage history and redeemable benefits as cues for members to keep using the service.

  • Stores
  • Web
Explore the case

05Make it easier to continue

Okaimono Panda / Ko-Panda

Rakuten Group, Inc.

Rakuten Points / Rakuten Group membership services

Retail & e-commerce

YataLogic’s analysisTreats shopping history, points and coupons as cues for maintaining contact with the service.

  • Web
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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