YataLogic’s analysis
The key point of this case
Use participant ideas consistently across media, allowing photographers and posters to spread them further.
From official information
Officially documented uses
- Has appeared in commercials since launch; redesign ideas were solicited in 2025.
- In 2026, the new design appeared in commercials, social media, outdoor media and experiential events.
Roles identified by YataLogic
The character’s job
Use participant ideas consistently across media, allowing photographers and posters to spread them further.
Application ideas from YataLogic
How could another business apply this?
Invite customers to submit costume ideas, then use selected designs in stores, on social media and in videos.
Where is it used?
- • Has appeared in commercials since launch; redesign ideas were solicited in 2025.
- • In 2026, the new design appeared in commercials, social media, outdoor media and experiential events.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- New contacts
- Advertising recognition
- Correct brand identification
- Character awareness
Sources
- View the official page (opens in a new tab)www.kracie.co.jp
Source checked: 2026-09-01
Status documented in the source: Ongoing / 40th anniversary initiative