01Get noticed

Kyoro-chan

Morinaga & Co.

Chocoball

Food & dining
SNS
Products & packaging
Merchandise

YataLogic’s analysis

The key point of this case

The box becomes a face encountered repeatedly in stores and homes, while prizes and posting activities extend contact.

From official information

Officially documented uses

Permanently present on product boxes, prizes, official X, wallpapers and coloring sheets.
Limited-time external-IP, AR and photo-session initiatives ran in 2025–2026.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

The box becomes a face encountered repeatedly in stores and homes, while prizes and posting activities extend contact.

Application ideas from YataLogic

How could another business apply this?

Keep the character on packaging and add scannable videos and frames for user posts.

Where is it used?

Permanently present on product boxes, prizes, official X, wallpapers and coloring sheets.
Limited-time external-IP, AR and photo-session initiatives ran in 2025–2026.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

New contacts
Advertising recognition
Correct brand identification
Character awareness

Sources

View the official page (opens in a new tab)www.morinaga.co.jp

Source checked: 2026-09-01

Status documented in the source: Ongoing

Other roles of the same character

06Build familiarity

Kyoro-chan

Morinaga & Co., Ltd.

Food & dining

YataLogic’s analysisBuying, collecting, applying, receiving and playing become one memory, with the can or strap remaining in hand.

Apps
Products & packaging

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questions Does your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

Visit the YataLogic website

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