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01Get noticed

Lawson Crew♪ Akiko-chan

Lawson

Official social media / LINE / in-store

  • Retail & e-commerce
  • SNS
  • Products & packaging
  • Stores
  • Merchandise

YataLogic’s analysis

The key point of this case

The same person connects product announcements and extends contact into conversation, stores and homes.

From official information

Officially documented uses

  • A fictional crew member shares new products and everyday life on social media.
  • Extends to in-store announcements, LINE stickers, stickers and coloring sheets.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

The same person connects product announcements and extends contact into conversation, stores and homes.

Application ideas from YataLogic

How could another business apply this?

Start with one in-character post each week and use the same voice in store notices.

Where is it used?

  • A fictional crew member shares new products and everyday life on social media.
  • Extends to in-store announcements, LINE stickers, stickers and coloring sheets.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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