YataLogic’s analysis
The key point of this case
Enter conversations outside shopping and reach audiences across multiple services and external intellectual properties.
From official information
Officially documented uses
- Debuted as LINE stickers in 2013, with successive materials continuing to be distributed.
- Expanded across animation, events, merchandise and multiple Rakuten services.
Roles identified by YataLogic
The character’s job
Enter conversations outside shopping and reach audiences across multiple services and external intellectual properties.
Application ideas from YataLogic
How could another business apply this?
Use the same shareable conversation images in e-commerce, package inserts and pop-ups.
Where is it used?
- • Debuted as LINE stickers in 2013, with successive materials continuing to be distributed.
- • Expanded across animation, events, merchandise and multiple Rakuten services.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- New contacts
- Advertising recognition
- Correct brand identification
- Character awareness
Sources
- View the official page (opens in a new tab)event.rakuten.co.jp
Source checked: 2026-09-01
Status documented in the source: Ongoing / limited-period initiative