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Moshlings including Yawnsy

Mind Candy Ltd

Moshi Kids: Sleep, Relax, Play

  • Education
  • Other

YataLogic’s analysis

The key point of this case

Connect favorite characters and story sequels with a repeated bedtime routine for parents and children.

From official information

Officially documented uses

  • A calming bedtime routine
  • Audio stories, meditation and breathing
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Yawnsy and others model sleeping, breathing and relaxation within stories.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • 7-day / 30-day retention
  • Return visit rate
  • Return rate after interruption
  • Completion rate

Sources

Status documented in the source: Current

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  • Educational materials
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YataLogic’s analysisBuilds on experiences of finishing teaching materials and accomplishing everyday habits.

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Duolingo, Inc.

Duolingo

Education

YataLogic’s analysisCombines consecutive-learning records, experience points, task progress and changes in Duo’s expression.

  • Apps
  • Email & notifications
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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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