06Build familiarity

Domo-kun

NHK / NHK Enterprises

  • Media & telecommunications
  • Products & packaging
  • Events

YataLogic’s analysis

The key point of this case

Even for public information requiring accuracy, adding activities people do together can help connect it with personal memories of the community.

From official information

Officially documented uses

Has companions and a fictional world, extending into programs, merchandise and local events. At a disaster preparedness event in September 2026, the character is scheduled to join visitors in songs, exercises and quizzes.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Has companions and a fictional world, extending into programs, merchandise and local events. At a disaster preparedness event in September 2026, the character is scheduled to join visitors in songs, exercises and quizzes.

Application ideas from YataLogic

How could another business apply this?

For organizations where trust matters, preserve information accuracy while using welcome, guidance and community participation to soften formality.

Where is it used?

Has companions and a fictional world, extending into programs, merchandise and local events. At a disaster preparedness event in September 2026, the character is scheduled to join visitors in songs, exercises and quizzes.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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