YataLogic’s analysis
The key point of this case
Rather than resetting the premise with each advertisement, family relationships and past events carry into subsequent communications.
From official information
Officially documented uses
Since 2007, a family-drama format has maintained relationships and events across the cast. An official appreciation exhibition looked back on the original Father dog’s appearances in around 300 commercials.
See the official sources used ↓Roles identified by YataLogic
The character’s job
Since 2007, a family-drama format has maintained relationships and events across the cast. An official appreciation exhibition looked back on the original Father dog’s appearances in around 300 commercials.
Application ideas from YataLogic
How could another business apply this?
Create continuity in which previous events influence the next advertisement or post.
Where is it used?
Since 2007, a family-drama format has maintained relationships and events across the cast. An official appreciation exhibition looked back on the original Father dog’s appearances in around 300 commercials.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.softbank.jp