YataLogic’s analysis
The key point of this case
Products used at home over many years with the same image across generations may connect with memories of family care when feeling unwell.
From official information
Officially documented uses
Rohto’s official Mentholatum brand history says Little Nurse appeared in promotional materials from the 1920s and became the brand symbol in 1951.
See the official sources used ↓Roles identified by YataLogic
The character’s job
Rohto’s official Mentholatum brand history says Little Nurse appeared in promotional materials from the 1920s and became the brand symbol in 1951.
Application ideas from YataLogic
How could another business apply this?
For home-care products, design for family members who hand over, apply or watch over use, as well as the user. Long-established brands can place current and revived products together to prompt sharing memories across generations.
Where is it used?
Rohto’s official Mentholatum brand history says Little Nurse appeared in promotional materials from the 1920s and became the brand symbol in 1951.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)jp.rohto.com