YataLogic’s analysis
The key point of this case
Character souvenirs received when participating may become take-home reminders of having helped through blood donation.
From official information
Officially documented uses
The ministry’s official page presents Kenketsu-chan as a blood-donation promotion character: a fairy who came from Tasuke Island to ask people to donate blood.
See the official sources used ↓Roles identified by YataLogic
The character’s job
The ministry’s official page presents Kenketsu-chan as a blood-donation promotion character: a fairy who came from Tasuke Island to ask people to donate blood.
Application ideas from YataLogic
How could another business apply this?
For social-contribution or membership activities, create one character system linking participation items, evidence of milestones or repeated participation, and designs users can choose. Combine common national settings with room for local operation.
Where is it used?
The ministry’s official page presents Kenketsu-chan as a blood-donation promotion character: a fairy who came from Tasuke Island to ask people to donate blood.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.mhlw.go.jp