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02Be remembered

Shirato Family Father

SoftBank

  • Media & telecommunications
  • Advertising

Includes historical examples

YataLogic’s analysis

The key point of this case

Connect multiple services through the same family story and repeat the company name.

From official information

Officially documented uses

Used in TV commercials.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Repeatedly connect the character with the brand name, value offered and situations in which it is needed.

Application ideas from YataLogic

How could another business apply this?

Connect multiple services through the same family story and repeat the company name.

Where is it used?

Used in TV commercials.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Delayed brand recall
  • Correct brand attribution
  • Recall of product/service features
  • Recall of use situations

Sources

Source checked: 2026-09-08

Other roles of the same character

06Build familiarity

Shirato Family Father

SoftBank Corp.

Media & telecommunications

YataLogic’s analysisRather than resetting the premise with each advertisement, family relationships and past events carry into subsequent communications.

  • Other
Explore the case

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YataLogic’s analysisConnect multiple services through the same family story and repeat the company name.

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Snoo

Reddit

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YataLogic’s analysisProvide a basic form users can share and adapt, connecting the community’s culture with the service.

  • Web
  • Community

Includes historical examples

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Android Robot

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YataLogic’s analysisProvide a basic form users can share and adapt, connecting the community’s culture with the service.

  • Other

Includes historical examples

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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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