YataLogic’s analysis
The key point of this case
Divide broad energy-saving information by appliance and guide people toward actions they can take in everyday life.
From official information
Officially documented uses
- On TEPCO’s official special page, Denko introduces energy-saving measures for air conditioners, lighting, televisions, vacuum cleaners, refrigerators and other appliances.
- The page lists specific measures and estimated savings by appliance.
- In an official 2022 commercial, Denko-chan introduced air conditioner settings, refrigerator use, energy-saving programs and power saving during tight supply conditions.
- The character also appeared in television commercials explaining summer and winter energy-saving methods in 2023.
YataLogic’s view of the challenge
Which challenge does this relate to?
Even when people understand the goal of saving electricity, it may be difficult to decide what to change for each appliance while considering the effect on household spending.
Roles identified by YataLogic
The character’s job
- Use a consistent guide for energy-saving information
- Break appliance-specific measures into everyday situations
- Show actions and estimated savings on the same screen
Application ideas from YataLogic
How could another business apply this?
Divide specialist information by purpose or equipment, showing what people can do today and the information needed to decide.
Where is it used?
Official energy-saving web pages and television commercials
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
Can users choose priority appliances and specific measures for their own homes?
Sources
- View the official page (opens in a new tab)www.tepco.co.jp
Source checked: 2026-09-02
Status documented in the source: Current example