YataLogic’s analysis
The key point of this case
Replacing invisible gas and electricity with people living in the same home makes encounters with infrastructure easier to recall.
From official information
Officially documented uses
- Profiles give physical form to gas and electricity.
- Diaries and wallpapers presented as the characters’ own.
Roles identified by YataLogic
The character’s job
- Profiles give physical form to gas and electricity.
- Diaries and wallpapers presented as the characters’ own.
Application ideas from YataLogic
How could another business apply this?
For household infrastructure, design diaries, calendars and household items that document seasonal living through the same personality, alongside explanations of bills and contracts.
Where is it used?
- • Profiles give physical form to gas and electricity.
- • Diaries and wallpapers presented as the characters’ own.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.tokyo-gas.co.jp