YataLogic’s analysis
The key point of this case
Place the character in membership screens and point functions so concrete actions recall normally invisible infrastructure.
From official information
Officially documented uses
Used on the official character website and in myTOKYOGAS point guidance.
See the official sources used ↓Roles identified by YataLogic
The character’s job
Repeatedly connect the character with the brand name, value offered and situations in which it is needed.
Application ideas from YataLogic
How could another business apply this?
Place the character in membership screens and point functions so concrete actions recall normally invisible infrastructure.
Where is it used?
Used on the official character website and in myTOKYOGAS point guidance.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Delayed brand recall
- Correct brand attribution
- Recall of product/service features
- Recall of use situations
Sources
- Tokyo Gas official: Patcho (opens in a new tab)www.tokyo-gas.co.jp / 1
- Tokyo Gas official: How to earn Patcho Points (opens in a new tab)members.tokyo-gas.co.jp / 2
Source checked: 2026-09-08