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01Get noticed

Patcho

Tokyo Gas

Gas, electricity and everyday living information

  • Government & public services
  • SNS

Check the situation at the time of publication

YataLogic’s analysis

The key point of this case

Reach everyday information and family events beyond the utility contract, spreading through photographs and conversation.

From official information

Officially documented uses

  • Continues to appear in diaries, wallpapers, lifestyle articles and LINE.
  • Photo sessions take place at science museums and showrooms.
See the official sources used ↓

Roles identified by YataLogic

The character’s job

Reach everyday information and family events beyond the utility contract, spreading through photographs and conversation.

Application ideas from YataLogic

How could another business apply this?

Use the same character appearance across lifestyle information, in-store photo panels and seasonal images.

Where is it used?

  • • Continues to appear in diaries, wallpapers, lifestyle articles and LINE.
  • • Photo sessions take place at science museums and showrooms.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • New contacts
  • Advertising recognition
  • Correct brand identification
  • Character awareness

Sources

Source checked: 2026-09-01

Status documented in the source: Ongoing / 20th anniversary

Other roles of the same character

02Be remembered

Patcho

Tokyo Gas

Government & public services

YataLogic’s analysisPlace the character in membership screens and point functions so concrete actions recall normally invisible infrastructure.

  • Web
Explore the case

Related cases

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Iyayan

Consumer Affairs Agency

Consumer Hotline 188

Government & public services

YataLogic’s analysisTurns local authorities, consultation offices and shopping facilities into communicators, bringing the message into shopping spaces.

  • Other
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01Get noticed

Kyuta

Tokyo Fire Department

Fire prevention, disaster preparedness & emergency aid

Government & public services

YataLogic’s analysisFire stations, schools, families and local organizers distribute a common face.

  • Events
  • Educational materials
Explore the case

01Get noticed

Pipo-kun

Tokyo Metropolitan Police Department

Crime prevention, traffic and online safety

Government & public services

YataLogic’s analysisBring multiple policing topics together and into family entertainment, learning materials and community events.

  • Web
  • Apps
  • Educational materials
Explore the case

Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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