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06Build familiarity

Happy WAON

AEON Co., Ltd.

  • Retail & e-commerce
  • Other

YataLogic’s analysis

The key point of this case

Carrying a familiar character and a card for a region the user supports can turn everyday payments into participation in that community.

From official information

Officially documented uses

Happy WAON and its family give the payment service a personality. The separate regional WAON program incorporates local designs and donations linked to spending into everyday payments.

See the official sources used ↓

Roles identified by YataLogic

The character’s job

Happy WAON and its family give the payment service a personality. The separate regional WAON program incorporates local designs and donations linked to spending into everyday payments.

Application ideas from YataLogic

How could another business apply this?

Distinguish the nationwide character from regional initiatives. Assign separate roles to the shared personality, regional designs, beneficiaries and reports after use.

Where is it used?

Happy WAON and its family give the payment service a personality. The separate regional WAON program incorporates local designs and donations linked to spending into everyday payments.

What could you measure?

These are example measures for your own application, not reported performance figures from the featured company.

  • Familiarity
  • Trust
  • Intention to engage again
  • Intention to share
  • Intention to recommend

Sources

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YataLogic’s analysisEven as products and displays change, visitors can meet the same guide each time. A birthday creates a reason to visit the character.

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Peko-chan / Poko-chan

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Food & dining

YataLogic’s analysisMemories of meeting the character in the same place overlap with experiences of revisiting past versions. The Peko-chan remembered from earlier years can provide a reason to visit today.

  • Stores
  • Merchandise
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Consider your own business

What job could a character do for your business?

Found a relevant example? Identify your current challenge and the job you would like a character to do.

Explore a character’s role in 8 questionsDoes your company need a character in the first place?

Apply these ideas to your business

Together, we consider the character’s job based on your business, customers and use situations.

Talk to YataLogic

These cases do not prove effects caused by a character alone. Officially documented uses are presented separately from YataLogic’s analysis of their roles.

Names and trademarks belong to their respective owners. YataLogic has organized these applications from public information; inclusion does not imply a partnership or endorsement by any featured company or organization. Linked originals may be in Japanese or another language.

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