YataLogic’s analysis
The key point of this case
Touchpoints form a sequence: meet the character while traveling, take a photo, obtain travel items, and keep using them after returning home.
From official information
Officially documented uses
- Meets people in person at airports and travel destinations.
- Photographs provide a record of the date of the visit.
Roles identified by YataLogic
The character’s job
- Meets people in person at airports and travel destinations.
- Photographs provide a record of the date of the visit.
Application ideas from YataLogic
How could another business apply this?
In tourism, aviation and accommodation, provide photos or travel items that preserve the location, season and date of a visit, helping people remember where they obtained them. Give items practical travel functions as well as limited availability.
Where is it used?
- • Meets people in person at airports and travel destinations.
- • Photographs provide a record of the date of the visit.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.airdo.jp