YataLogic’s analysis
The key point of this case
Users move, search, meet the character, make things and take finished items home themselves, making physical actions and character encounters easier to remember as one experience.
From official information
Officially documented uses
- Find and photograph wrapped trains and buses.
- Join quizzes and search rallies around stations and facilities.
Roles identified by YataLogic
The character’s job
- Find and photograph wrapped trains and buses.
- Join quizzes and search rallies around stations and facilities.
Application ideas from YataLogic
How could another business apply this?
For a business with several locations, create a character-search route and leave participants with an achievement record or something they made. Add at least one action beyond looking: searching, choosing, making or handing something to the character.
Where is it used?
- • Find and photograph wrapped trains and buses.
- • Join quizzes and search rallies around stations and facilities.
What could you measure?
These are example measures for your own application, not reported performance figures from the featured company.
- Familiarity
- Trust
- Intention to engage again
- Intention to share
- Intention to recommend
Sources
- View the official page (opens in a new tab)www.odakyu.jp